What is a Distribution Ad Platform and How Does It Work?

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Orhan28

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20 Eki 2023
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A distribution ad platform is a software system that automates the process of buying and selling digital advertising space. It acts as a central hub connecting advertisers (demand-side) with publishers (supply-side) to facilitate the buying and selling of ad inventory efficiently.

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How does it work?
  • Advertisers (or their agencies) use the platform to define their target audience, budget...

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